The 3 Trends Shaping Canadian Real Estate in 2025

(and How to Adapt Now)

Canadian real estate has always been a resilient market, but 2025 is proving that resilience alone isn’t enough. We’re now in a period of rapid transformation, where agents and brokers must evolve or risk becoming irrelevant. Whether you’re leading a team or building your solo business, here are three major trends shaping our industry this year, and what you can do to stay ahead.

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Buyers Are Smarter, and More Skeptical

By The Mellor Group Social Desk
July 4th, 2025 — Montreal, QC

With AI-generated listings, social proof from TikTok, and endless YouTube “investor tips,” today’s buyers come to the table informed, and wary. They’re comparing brokers, questioning market timing, and second-guessing everything.

How to adapt: Position yourself as a trusted advisor, not just a transaction facilitator. That means:

  • Hosting educational content (not just promotional)

  • Sharing real data, not hype

  • Being transparent, even when the truth isn’t sexy

At Mellor Group, we coach our brokers to lead with clarity and confidence. We don’t script them, we support them with tools and market knowledge to have better conversations, faster.

The Team Model is Evolving

Five years ago, building a mega-team was the dream. Today, brokers are questioning traditional hierarchies. They want mentorship, brand credibility, and administrative support, without being buried under splits and fees.

How to adapt:

Whether you’re running a team or thinking of joining one, look at models that offer growth and ownership, not just lead generation.

Brokers are seeking:

  • Autonomy with accountability

  • A clear path to advancement

  • Culture that values contribution, not just commission

This is exactly why we built our brokerage ecosystem to support both solo brokers and future leaders who want to grow into franchise roles.

Street scene with outdoor cafes, people walking, trees decorated with lights, and a church steeple in the background during sunset.

Photograph: Caroline Perron

AI and Automation Are Raising the Bar

From chatbots to auto-scheduling to virtual staging, tech is no longer a nice-to-have. It’s the baseline. The challenge isn’t learning a new tool. It’s maintaining the human edge in an increasingly automated industry.

How to adapt:

  • Use tech to buy back your time, not replace your instincts

  • Focus on relationships, not just responses

  • Double down on emotional intelligence, negotiation, and service, the things tech can’t do

At Mellor Group, we believe real estate will always be relationship-first. Our brokers are equipped with smart tools, but more importantly, they’re backed by experienced leaders who’ve been through every kind of market

Final Thought: Evolve With Purpose

The brokers who thrive in 2025 won’t just chase leads, they’ll build influence. They’ll adapt without losing their values. And they’ll choose to grow inside brokerages that understand where the market is heading.

If you’re a broker in Montreal who’s thinking about your next move, we’re building something different at Mellor Group, and there’s room for you here.

👉 mellorgroup.ca/apply

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Photograph: Michelangelo Buonarroti

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